![]() Now that we have key elements such as our SEO objectives, an understanding of the best keywords to target and the level of competition for these keywords, we need to determine where one’s website stands in terms of search optimization. Website Audit: Where does our website stand in terms of search optimization? By understanding our competitor’s websites and comparing these to our own site, we establish a clear understanding of what terms we can include in our strategy and succeed. Some basic steps help guide our overall level of competitiveness. With an understanding of our optimization goals and the keywords we may wish to rank well for, we next must understand the level of competition. Competitor Analysis: Who’s trying to rank well for the same terms we are? The level of online search volume, variety of available search terms and number of competitors are all factors in building a proper search optimization strategy. Some websites are so niche oriented that there exists little online search and/or limited competition. Once we understand the client’s SEO goals & objectives, our next step is to identify the potential size of our optimization opportunities and the level of competition. Keyword Research & SEO Landscape: How much potential traffic? How competitive? The first step in an effective SEO strategy is understanding the client’s reason for search engine optimization. Some clients may benefit more, for example, from local SEO than organic SEO. Not all types of SEO are needed for each client. The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. SEO Goals: Why are we optimizing? What are the client’s goals? ![]() Table of Contents: Learn How to Perform an SEO Analysis 1. ![]() “What are the steps involved with a website audit?” ![]()
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